Top 5 Event Video Trends in 2024: What’s Hot and How to Incorporate Them

1. Live Streaming: Expanding Your Event’s Reach

One of the biggest trends in 2024 is the continued rise of live streaming. In the post-pandemic world, many events have adopted hybrid models, allowing both in-person and virtual audiences to participate. Live streaming enables companies to reach a global audience, regardless of location. Platforms like YouTube, Facebook, Instagram, and Zoom have made it easier than ever to broadcast events in real time.

Why It’s Important:

• Live streaming increases audience reach, engaging both local and international viewers.
• It allows companies to provide real-time access to key moments, such as keynote speeches, panel discussions, and live product demos.
• You can create a virtual audience and build community engagement through live comments and Q&A sessions.

How to Incorporate Live Streaming:

• Invest in high-quality cameras, sound equipment, and a reliable internet connection to ensure a seamless broadcast.
• Use multiple camera angles to offer different perspectives, making the live stream more dynamic and engaging.
• Offer exclusive content, such as behind-the-scenes footage, to keep virtual audiences hooked.

2. Drone and FPV Videography: Capturing Stunning Aerial Shots

Drone videography has been a game-changer in event coverage, offering unique, sweeping aerial perspectives that add a cinematic quality to videos. In 2024, this trend is evolving with the rise of First Person View (FPV) drones, which provide immersive footage that brings viewers directly into the action.

Why It’s Important:

• Drone and FPV videography capture breathtaking visuals, making your event look more grand and professional.
• Aerial shots are ideal for large-scale events such as outdoor festivals, concerts, sports events, or corporate gatherings.
• FPV drones offer a more intimate, dynamic experience, especially for capturing fast-paced environments.

How to Incorporate Drone and FPV Videography:

• Use drones for establishing shots, capturing the event venue, crowd, and overall atmosphere.
• FPV drones can be used to create dynamic action shots that give viewers a closer, more personal feel.
• Always hire licensed and experienced drone operators to ensure safety and compliance with local regulations.

3. 360-Degree Video: Immersive Event Experiences

In 2024, immersive event experiences are taking center stage, and 360-degree video is one of the most exciting trends. This technology allows viewers to interact with the video by moving the camera view, providing a fully immersive experience as if they are physically present at the event.

Why It’s Important:

• 360-degree video offers a unique way to engage virtual audiences, making them feel like they are part of the event.
• It’s ideal for showcasing large event spaces, exhibitions, or immersive experiences like product demos and installations.
• This type of video is highly shareable on social media and platforms like YouTube and Facebook, where users can engage with interactive content.

How to Incorporate 360-Degree Video:

• Use 360-degree cameras in strategic locations to capture the event’s most important moments and spaces.
• Create interactive virtual tours of your event, allowing online visitors to explore key areas such as exhibitor booths or demo stations.
• Pair 360-degree video with virtual reality (VR) for a next-level immersive experience.

4. Short-Form Video Content: Reels and TikToks for Maximum Engagement

With the rise of platforms like Instagram Reels and TikTok, short-form video content is dominating the event marketing space in 2024. These bite-sized, visually appealing videos are perfect for capturing event highlights and moments that resonate with today’s fast-scrolling audience.

Why It’s Important:

• Short-form videos are highly engaging and easy to consume, making them perfect for social media sharing.
• Platforms like Instagram and TikTok prioritize short-form content, giving your event videos greater visibility and reach.
• They provide a quick, impactful way to showcase key moments, driving more interest and engagement.

How to Incorporate Short-Form Video Content:

• Create a series of 15-30 second clips that capture the best moments of your event, such as speaker highlights, audience reactions, or behind-the-scenes footage.
• Use engaging text overlays, music, and transitions to make your short-form content stand out.
• Share these videos across multiple platforms to increase your reach and engagement, using popular hashtags and trends relevant to your event.

5. Event Highlight Reels: Maximizing Post-Event Impact

Event highlight reels remain a powerful tool in 2024 for extending the life and impact of your event. These reels, typically 1-3 minutes long, capture the most memorable moments, providing a snapshot of the event’s success. Whether used for internal recap or external marketing, event highlight reels are an essential part of video production.

Why It’s Important:

• Highlight reels offer a concise yet powerful way to showcase the event’s best moments, helping you maintain momentum post-event.
• These videos can be repurposed for multiple marketing channels, including social media, email campaigns, and websites.
• They help create a lasting impression of your event and provide shareable content for attendees and sponsors.

How to Incorporate Event Highlight Reels:

• Work with a professional video production team to ensure your highlight reel is polished and well-edited.
• Focus on key moments like keynote speeches, major announcements, attendee reactions, and sponsor booths.
• Use your highlight reel as part of your post-event marketing strategy to generate further buzz and engagement.

Conclusion

As we move through 2024, staying ahead of video production trends is essential for creating engaging, memorable events that resonate with your audience. From live streaming and drone videography to short-form content and immersive 360-degree videos, there are countless ways to elevate your event’s video coverage. By incorporating these trends into your next event, you’ll not only capture the moments that matter but also create content that drives long-term engagement, boosts brand awareness, and maximizes your event’s ROI.

By working with a professional event video production company like Evential, you can ensure that these cutting-edge trends are expertly implemented, leaving you with stunning, high-quality videos that truly stand out in today’s competitive landscape.